Master of Marketing (MMart)

Course details

Master of Marketing (MMart)
NZQF Level	9

About the course

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.Starts February.Related InfoMaster of Marketing information sheet

Entry requirements

Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).

Every applicant must either

be a graduate and normally have achieved an average grade of B+ at 300-level, or
have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).

No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.

About the provider

The University of Otago, New Zealand’s first university, was founded in 1869 and offers a range of undergraduate and postgraduate programmes with a strong emphasis on research and academic excellence. Ranked in the top 1% of universities globally and 2nd in New Zealand, it is also 214th worldwide according to QS rankings. Recognised as the top university in New Zealand for student academic performance by the Tertiary Education Commission, 96% of its graduates either enter the workforce or pursue further study shortly after graduation.

Located in Dunedin, a vibrant student city where students make up 20% of the population, the University benefits from a unique atmosphere. Dunedin, on the south-eastern coast of New Zealand’s South Island, is known for its rich cultural heritage and stunning landscapes, featuring Victorian and Edwardian architecture, picturesque hills, and wildlife reserves.

The University’s campus is ranked the 5th most beautiful in the world by THE Student Voice, enhancing the educational experience. The Otago region offers diverse scenery and is close to popular destinations such as Queenstown. New Zealand is rated the 1st most beautiful country by Rough Guides 2024, is renowned for its natural beauty, Māori heritage, and multicultural society, providing a friendly, inclusive environment for students and residents.