We're StudySpy.

StudySpy is a social enterprise with the mission of enabling access to education.

We make educational opportunities more visible for learners, upskillers, employers, career advisors, teachers, parents, and key influencers in the study and career landscape.

StudySpy was created out of necessity after Founder, Michael, changed his degree three times, feeling misinformed about his study options. He learned that he wasn’t alone and that 55% of recent graduates in New Zealand also felt they’d make the wrong study decision!

Now, StudySpy provides free tools to support 160,000+ people each year make more informed decions about their education!

Courses & Programmes
Searches per month

What does StudySpy do?

Meet the herd!

Michael Watson headshot

Michael Watson

Founder & Managing Director

Michael changed his degree 3 times after feeling misinformed around potential study options. After learning 55% or recent grads felt the same way, he started StudySpy to help students make more informed decisions about thier education.

Mixed-accent Michael is a Scottish Kiwi with an entrepreneurial mindset. He’s passionate about education, technology, social enterprise, linguistics and the evolving culture of remote work.

Ben Marino headshot

Ben Marino

Technical Lead

Ben is a runner and has run the New York marathon! He’s good at computers and is doing a thesis about technology and society.

Ben has Māori & Scots heritage, affiliated with both sunny East Coast of Ngāti Porou and the lakes of Rotorua, Te Arawa.

Mikayla Yee headshot

Mikayla Yee

Head of Creative

Mikayla hails from sunny Nelson and chases the sunshine around the country in her converted campervan. A natural creative, you’ll find her working on anything from our social media posts to UX designs. She’s a pro at making anything look good - even our elephant spy agent!

When she’s not doing mahi, you’ll find Mikayla creating in other ways whether it’s photography, videography or painting up a storm.

Sheridan Jamieson headshot

Sheridan Jamieson

Finance Director

Sheridan’s career in business banking & finance took an unexpected turn after attending an impromptu presentation about social enterprise and purpose-led business. The concept of combining purpose & profit resonated deeply and led him to found Nurture - a social enterprise that provides virtual CFO services to impact-focussed businesses.

Sheridan helps organisations like StudySpy build long-term viable, sustainable business models in order to ensure their ongoing impact.

Ollie Bannister headshot

Ollie Bannister

Software Engineer

Ollie is a software engineer who loves to build things. He has a passion for learning and is always looking for new ways to improve himself. Outside the office, you’ll find him down by the beach, out in the bush, or out on the slopes.

Ollie's technical background helps StudySpy build the best possible platform for students, helping them to find the best study options for them.

Michael Watson presenting StudySpy

About the organisation

StudySpy is a social enterprise with the mission of enabling access to education. We put the learner at the heart of everything we do and provide tools that open educational and career opportunities. A social enterprise is a cause-driven organisation that applies commerical strategies to improve social objectives and serve the common good.

Check out the Asia New Zealand Foundation article written here by our Founder following a Social Enterprise Visit to Vietnam. Michael joined 4 other NZ social entrepreneurs to explore the social enterprise sector in Vietnam and connect with local entrepreneurs.

Built out of necessecity, Founder Michael changed his degree three times after feeling misinformed about his study options. StudySpy came to life in a Wellington flat after being inspired by a startup weekend and entrepreneurship bootcamp, before officially launching in Feb 2018.

From launch until now, StudySpy has been bootstrapped - meaning it has been self-funded, financed using only existing resources and passionate people. This is often regarded as an unconventional approach compared with venture capital or debt funding, but it’s arguably a far more sustainable approach. StudySpy operates a successful business model that not only sustains the operation but is designed for growth, with international aspirations.

StudySpy has been designed this way to be here for the long term to support learners and the education system as a whole.

Partner with us

StudySpy Elephant
  • Course & scholarship promotion
  • International student recruitment
  • API / Database licencing
  • Studyspy Sync - (automatic updater)
  • Digital marketing & co-branded campaigns
  • Analytics, insights & consulting
  • And open to exploring new product developments!


Contact us