Graduate Diploma in Applied Marketing
Course details
| NZQF Level | 7 |
|---|
About the course
The Graduate Diploma in Applied Marketing will help students to strategically analyse market information in order to develop and apply marketing concepts to complex real-world scenarios such as: formulating marketing plans, conceptualising and evaluating promotion campaigns and making reasoned trade-offs between objectives and budgets and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes, the underlying dynamics of consumer and industrial buyer behaviour, contemporary marketing research practice, and organisational behavioural principles.The aim of the Graduate Diploma in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with advanced theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area. The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem-solving skills), in addition to the development of specific business knowledge.You will learn to:Strategically analyse market information in order to apply and develop market research, Develop marketing plans, promotional campaigns and cost-effective budgets.
About the provider
Southern Institute of Technology (SIT) provides quality tertiary education and training across a wide range of subjects and qualifications. From certificates to postgraduate studies, we offer NZQA programmes for students to learn at a level and pathway that suits them.
We are home to the Zero Fees Scheme and are the only tertiary provider in New Zealand to offer a no tuition cost education to domestic NZ students for every year of study, at all levels.
We offer SIT programmes at campuses in Invercargill, Queenstown, Gore, and online through SIT2LRN Distance Learning.
We also have a specialised faculty in rural education at Telford in Balclutha, South Otago.