Bachelor of Applied Management (Marketing and Sales)
Course details
| NZQF Level | 7 |
|---|
About the course
Tell me about this area Professionals in this space research audiences, shape a brand’s offer and plan campaigns across channels like social media, email, search and events. They work closely with product, service and customer teams to improve the customer experience and grow revenue. Sales roles focus on finding opportunities, building relationships, negotiating and closing deals, while feeding market insights back into the business. Ethical practice and smart use of data are important.
Would it suit me? This area could suit you if you like combining creativity with clear thinking. You might enjoy spotting what makes people choose one option over another, writing or presenting ideas and working with others to get things done. It helps if you’re organised, comfortable with feedback and motivated by goals and results.
What will I learn?
Customer and market research insights Data analysis and reporting for decisions Marketing planning and campaign control Services marketing and customer retention Strategic marketing and business growth Contemporary marketing and sales practice Digital tools, channels and content Ethical, culturally responsive marketing
How will I learn?
Real-world case studies and scenarios Hands-on projects and campaign briefs Collaborative workshops and group work Presentations and communication tasks Blended learning: on campus and online Work-integrated learning through placement and projects
Entry requirements
What if English is not my first Language? Overall IELTS 6.0 Academic 5.5 Listening 5.5 Reading 5.5 Writing 5.5 Speaking If English is not your first language, we want to make sure that you will be successful in your chosen programme of study. Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart.
About the provider
Ara Institute of Canterbury is recognised as one of New Zealand’s leading tertiary institutes. Specialising in applied, vocational and professional training, it offers more than 150 courses from foundation to postgraduate level.
Ara caters to a diverse range of learners; from school leavers and career changers to professionals wanting to upskill and individuals seeking to re-enter the workforce.
All Ara students benefit from the Ara Advantage: relevant courses, taught by inspirational mentors in real-life learning environments. Almost every Ara programme includes work-integrated learning. Work placements, apprenticeships, industry-based projects and internships ensure students are work-ready when they graduate.
Across its six campuses, Ara’s dedicated tutors and non-academic staff support students throughout their study journey. A comprehensive range of student services - such as financial assistance, learning support, health and wellbeing services, accommodation, childcare and student events – contributes to the success of every student.
It also has six additional small community hubs which deliver free digital upskilling and personal development courses.