Basic Internet Marketing

ROI. PPC. SEO. SEM. Thank goodness for a course that takes the mystery out of it all!

Marketing without an internet component isn’t going to get you far these days. But for many of us, internet marketing is still a bit of a mystery. All those acronyms! All those moving parts! How are you supposed to get your head around it all?

Course description This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.

The course touches on the key elements of internet marketing, one by one, so you can understand what each one is and what it does. Along the way, we also discuss how the different elements work together so you can start to implement what you’ve learned the very next day.

Based in Hamilton, the Waikato Institute of Technology (Wintec), is one of the country’s largest institutes of technology. We deliver high-quality education across vocational (technical) and professional fields of study to approximately 13,000 students, across over 130 different courses.

At Wintec students are educated in a way that builds their confidence and gets them work-ready. We differ from other types of tertiary providers in the way students get the chance to put their theoretical learning into practice from the very start. You will get to work on real-life projects based on relevant topics and themes as if you were in the workplace. You will also get involved in work placements. This means that by the time you graduate, you will be confident in your skills and knowledge, and know-how to apply your learnings. Our academic staff have years of industry experience between them, which means they can guide you on your journey.

Wintec maintains collaborative relationships with local industry and iwi to identify the needs of the region and community. Fostering strong networks that our students and graduates benefit from is a high priority for us.  Understanding the needs of local industry, what type of graduates they need now, and what they will need in the future is critical to assisting industry and our graduates.