Bachelor of Arts (Event Management)

A Bachelor of Arts will help you understand and interpret society, from individuals to entire cultures. You could understand the mind of a criminal, engage in human rights advocacy, or learn to plan events that make a real difference. You can even do a double major if you are interested in more than one subject. If you want to pursue the subjects that fascinate you most, enrol in the Bachelor of Arts. Watch this video for a glimpse of what your day could look like.

A great event can generate positive publicity, create loyal clients and leave lasting memories. A great event also takes hard work. Event management involves the planning, organisation and management of events.

Working in event management requires an eye for detail and the ability to work across diverse areas including sport, leisure, design, sound, theatre, dance, music, project management, financial management, leadership, human resource management, logistics management, public relations and communication.

This major prepares you for professional careers in the event management industry and helps you develop an understanding of the role of event management in society, in a corporate environment, and recognises its importance to economic development.

Throughout your studies you plan events of various sizes and genres, including social events, conferences, trade shows, entertainment events, sports and leisure activities and arts, ethnic and cultural events.

You also explore how to prepare management plans, create contracts and write plans that enable stakeholders to evaluate their experience against pre-planned objectives. You can also include papers from related disciplines including marketing, public relations, hospitality and tourism, psychology, languages, sport and recreation, business and Māori development.

AUT is a contemporary New Zealand university focused on providing exceptional student opportunities and learning experiences, and graduate success in a context stimulated by impactful research and industry connectivity.

More than 26,000 students are enrolled at AUT in undergraduate and postgraduate programmes, studying at one of the three campuses. AUT has consistently been a leader in undergraduate and postgraduate enrolment growth of both New Zealand and international students across a wide range of professional disciplines, and as a result we are now the second largest university in New Zealand.

AUT's teaching is innovative and student centred. AUT encourages students to collaborate, experiment and to experience working life beyond the classroom. In addition to teaching, the university has a strong focus on innovative research in areas such as biotechnology, artificial intelligence and nutrition.