Bachelor of Arts (Event Management)

A Bachelor of Arts will help you understand and interpret society, from individuals to entire cultures. You could understand the mind of a criminal, engage in human rights advocacy, or learn to plan events that make a real difference. You can even do a double major if you are interested in more than one subject. If you want to pursue the subjects that fascinate you most, enrol in the Bachelor of Arts. Watch this video for a glimpse of what your day could look like.

A great event can generate positive publicity, create loyal clients and leave lasting memories. A great event also takes hard work. Event management involves the planning, organisation and management of events.

Working in event management requires an eye for detail and the ability to work across diverse areas including sport, leisure, design, sound, theatre, dance, music, project management, financial management, leadership, human resource management, logistics management, public relations and communication.

This major prepares you for professional careers in the event management industry and helps you develop an understanding of the role of event management in society, in a corporate environment, and recognises its importance to economic development.

Throughout your studies you plan events of various sizes and genres, including social events, conferences, trade shows, entertainment events, sports and leisure activities and arts, ethnic and cultural events.

You also explore how to prepare management plans, create contracts and write plans that enable stakeholders to evaluate their experience against pre-planned objectives. You can also include papers from related disciplines including marketing, public relations, hospitality and tourism, psychology, languages, sport and recreation, business and Māori development.

AUT is New Zealand's most welcoming and diverse university, situated in the heart of one of the wortld's most dynamic and liveable cities.  With three modern campuses, and almost 30,000 students from more than 100 countries, we pride ourselves on being a truly global community.

At AUT, our mission is to create great graduates.  Ranked first in New Zealand for international outlook, and long known as the leader in providing practical, work integrated learning opportunities, we provide exceptional learning experiences, guided by world-class academics and support staff in state-of-the-art-facilities.  Our global network of exceptional industry and tertiary partners provides endless opportunities to broaden your experience even further. 

We are the only New Zealand university ranked both among the top 1% of universities in the world and in the top 100 universities under 50 years of age, offering over 200 undergraduate and postrgraduate programmes.  Many of our subject areas are world-ranked, and our graduates are highly employable nationally and internationally.