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Course details

Bachelor of Arts (Event Management)
NZQF Level 7

About the course

A Bachelor of Arts will help you understand and interpret society, from individuals to entire cultures. You could understand the mind of a criminal, engage in human rights advocacy, or learn to plan events that make a real difference. You can even do a double major if you are interested in more than one subject. If you want to pursue the subjects that fascinate you most, enrol in the Bachelor of Arts. Watch this video for a glimpse of what your day could look like.

A great event can generate positive publicity, create loyal clients and leave lasting memories. A great event also takes hard work. Event management involves the planning, organisation and management of events.

Working in event management requires an eye for detail and the ability to work across diverse areas including sport, leisure, design, sound, theatre, dance, music, project management, financial management, leadership, human resource management, logistics management, public relations and communication.

This major prepares you for professional careers in the event management industry and helps you develop an understanding of the role of event management in society, in a corporate environment, and recognises its importance to economic development.

Throughout your studies you plan events of various sizes and genres, including social events, conferences, trade shows, entertainment events, sports and leisure activities and arts, ethnic and cultural events.

You also explore how to prepare management plans, create contracts and write plans that enable stakeholders to evaluate their experience against pre-planned objectives. You can also include papers from related disciplines including marketing, public relations, hospitality and tourism, psychology, languages, sport and recreation, business and Māori development.

Entry requirements

University Entrance

About the provider


University should feel like a place you belong – and a place that prepares you for what comes next.


In the heart of Auckland, one of the world’s most connected cities, you’ll study alongside people from more than 100 countries across three modern campuses. Different perspectives aren’t an add-on here – they’re part of everyday life.


Learning at AUT is hands-on from day one. You’ll work on real projects, tackle real challenges and learn how your knowledge holds up beyond the classroom. That’s how confidence grows – through experience, not theory alone.


Our programmes are shaped with industry and global partners, so what you’re learning stays relevant and grounded in the real world. It’s also why our graduates are in demand, in New Zealand and around the world.


If you’re looking for a university that backs your ambition, values who you are and helps you turn knowledge into action, you’ll fit in here.


Video

External links