Bachelor of Business (Marketing)

Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation. With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts. In today’s digital world, a focus on Digital Marketing is essential. You’ll gain practical skills in: In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms. The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses. Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.

You must have completed at least one of the following: NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with 14 credits at Level 3 or higher in each of two subjects from an approved subject list , 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework, 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework, A minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing) Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate. At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations. And meet one of the English entry requirements; University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page . Don’t meet these Academic requirements? If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Apply online , and we’ll discuss your next steps. If you don’t meet the above criteria, special or discretionary admission may apply ; your eligibility will be determined at the interview.