Bachelor of Commercial Music graduates will demonstrate: Knowledge and understanding - awareness of a variety of views within commercial music acknowledging their contribution to the cultural identity of Aotearoa New Zealand - critical understanding of the discourse, professional practices and production processes of music - understanding of the relationship between music production, audiences, markets, and consumers Values and Attitudes - Intellectual curiosity and adaptably, willing to embrace new ideas and accommodate risk and uncertainty - Recognition of the centrality of copyright creation and protection Skills - Exploratory and transformative thinking, analytical, evaluative and synthesising skills and iterative processes to generate ideas, proposals, and music related works - Critical reflection and evaluation of music production work - Investigation and applied research to develop concepts for commercial music outputs - Critically informed competence in the management and operation of music production technologies and processes - Technical excellence, intellectual and conceptual rigour in music production - Strong oral and written communication skills - Effective, ethical and professional interactions with others, and appropriate leadership - Independence making autonomous decisions, managing workload and deadlines.
