Diploma in Digital Marketing (Applied)

This is a unique and cutting-edge specialised programme designed to support students to acquire and apply a holistic understanding of the various digital marketing channels to make informed decisions for strategic advantage of organisations, business units, or product line in a revolutionised digital environment. The programme is structured around digital marketing essentials with concepts and theories that underpin digital marketing approaches and their relationship to conventional marketing, digital channels including content marketing and media, digital design principles, websites and e-Commerce, mobile marketing, social media marketing and email fundamentals and strategic applications, search engine business model, and data analysis and reporting. The programme provides theoretical as well as practical insights allowing students to develop new skills and understand and harness the value in a constantly evolving digital marketing industry. This programme is targeted for those who are desirous of capitalising on career opportunities in digital marketing; marketing professionals who are currently using digital marketing to meet their objectives; entrepreneurs or business leaders who want to exploit online media to enhance their business performance.

At NZIE, our Mission is to be the leading pathway provider in New Zealand. We serve our mission by assisting our students to complete their chosen course and pathway onto employment or further education.

Today we are one of New Zealand's top private tertiary institutes. We employ over 35 staff and have three campuses across the Auckland region.

NZIE is a multi-cultural place and our diversity is one of the main reasons our staff love to work at NZIE and our students enjoy their time with us. Our staff come from over 11 countries and we have local and international students from more than 14 different nations.

Although our team comes from various backgrounds and cultures, what binds us all together is NZIE's Core Purpose: to have NZIE as a place for everyone to realise their potential.