Bachelor of Business (Marketing)
Course details
| NZQF Level | 7 |
|---|
About the course
Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you’ll work on projects for organisations aligned with your specialisation.
With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.
Programme Highlights
- Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.
- Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing.
- Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions.
- Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.
Digital Marketing
In today’s digital world, a focus on Digital Marketing is essential.
You’ll gain practical skills in:
- Search Engine Optimisation (SEO)
- Google AdWords
- Facebook Advertising and PPC campaigns
- Inbound and Social Media Marketing
In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms.
>> Download a copy of the Bachelor of Business (Marketing) study plan here.
Programme structure
The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the study plan carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses.
Study a Double Major
Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.
Career Options
- Advertising specialist
- AdWords specialist
- Brand manager
- Digital marketing executive
- Market researcher
- Marketing manager
- Marketing specialist
- SEO specialist
- Social media executive
Annual Tuition Fees
Domestic/NZ students
$7,500
(Approximate fees only - includes GST but excludes the Compulsory Student Services Fee (CSSF) levy. Your final study costs depends on a number of factors including the courses you select to study. View options for funding your study and fees-free eligibility)
International students
$26,415 (NZD) (approximate fees for 120 credits) Save up to $2,000 (NZD) with the Unitec International Study Grant 2026. Terms and conditions apply.
Semester Dates
Sem 1 2026: 23 Feb – 28 Jun
Sem 2 2026: 20 Jul – 22 Nov
For course and class timings, refer to the specific course webpage.
For StudyLink purposes, please ensure your application states your earliest course start date.
Downloads and resources
Programme regulations - Bachelor of Business (Marketing) BBS_MARKETING_Study Plan_2025_Marketing_0 Order a personalised brochure Scholarships and awardsStudent LifeFor Māori studentsFor Pacific studentsFor International students
Entry requirements
You must have completed at least one of the following:
NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with
14 credits at Level 3 or higher in each of two subjects from an approved subject list,
14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework,
14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework,
A minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing)
Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate.
At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations.
And meet one of the English entry requirements;
- University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or
- Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.
Don’t meet these Academic requirements?
- If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Applyonline, and we’ll discuss your next steps.
- If you don’t meet the above criteria, special or discretionary admission may apply (PDF, 611KB); your eligibility will be determined at the interview.
About the provider
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere. At Unitec we think the traditional view of spending hours in a lecture theatre is out-dated. And that's why we approach learning differently. With our unique combination of world-class theory and hands-on experience, you'll get the skills to meet the changing needs of employers. And because our tutors are industry-based, they know what it takes to make it in the real world. We offer a friendly and diverse learning environment with flexible study programmes, lots of support, and hands-on experience to build the skills you need for your career and your future.