Course details

Bachelor of Business (Marketing)
NZQF Level 7

About the course

Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation. With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.

Entry requirements

What you will need to study this programme.


Domestic students

Academic requirements

You must have completed at least one of the following:

  • NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with

  • 14 credits at Level 3 or higher in each of two subjects from an approved subject list,

  • 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework,

  • 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework,

  • A minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing)

  • Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate.

  • At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations.

And meet one of the English entry requirements;

Don’t meet these Academic requirements?

For more information, download the programme regulations (PDF 433 KB).


International students

Academic requirements

Applicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,

And English entry requirements;

​If English is not your first language, you will also need at least one of the following qualifications:

  • An equivalent of IELTS (Academic) with minimum band scores of 6.0 with no individual band lower than 5.5 from one test taken in the preceding two years,; or
  • Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.; or
  • University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or

If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.

Don’t meet these Academic requirements?

For more information, download the programme regulations (PDF 433 KB).


About the provider

Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere. At Unitec we think the traditional view of spending hours in a lecture theatre is out-dated. And that's why we approach learning differently. With our unique combination of world-class theory and hands-on experience, you'll get the skills to meet the changing needs of employers. And because our tutors are industry-based, they know what it takes to make it in the real world. We offer a friendly and diverse learning environment with flexible study programmes, lots of support, and hands-on experience to build the skills you need for your career and your future.

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External links