Search Engine Optimisation Course (SEO)
Course details
About the course
Our Search Engine Optimisation course covers the full SEO process, including keyword research, content optimisation, technical SEO, website audits, local and international SEO, analytics, off-page SEO and Generative Engine Optimisation (GEO). You'll also explore how AI and emerging search experiences, including large language models (LLMs), are changing how people discover information online.
Developed with Pure SEO, a leading New Zealand SEO agency, the course combines academic learning with practical industry experience. Students learn how to approach SEO strategically, diagnose website issues, identify opportunities for growth, and make evidence-based recommendations.
Through practical workshops and assessments, you'll use professional SEO tools to evaluate website performance, identify search opportunities and develop an SEO strategy for a business.
Ideal for marketers, business owners, digital professionals and students looking to build specialist SEO and digital marketing skills.
Entry requirements
*This course is not available to international students.
About the provider
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere. At Unitec we think the traditional view of spending hours in a lecture theatre is out-dated. And that's why we approach learning differently. With our unique combination of world-class theory and hands-on experience, you'll get the skills to meet the changing needs of employers. And because our tutors are industry-based, they know what it takes to make it in the real world. We offer a friendly and diverse learning environment with flexible study programmes, lots of support, and hands-on experience to build the skills you need for your career and your future.