Bachelor of Commerce - Marketing Major

How do we hear about products and services that help us live, work and play? Where do we get them, and how much should we pay? What makes one sound better than another? These are the questions answered by trained marketing professionals. Lincoln University’s Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.

This degree fosters the growth of basic analytical and professional skills upon which marketing depends. You’ll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.

How you’ll grow

• Understand how products are designed, created, brought to market and made famous
• Learn what consumers want and what's expected of modern brands and their parent businesses
• Investigate human purchase behaviour and how it applies to marketing
• Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV

Career opportunities

You’ll be a strong candidate for marketing roles in organisations of all sizes. Your opportunities will include Market Advisor, Brand Analyst, Marketing Manager, Sales Development or Sales Manager, Strategic Marketing Management, Event Marketer, Media Planner to name just a few.

> I focused on the marketing and economics courses. They’ve really helped me in my current role.

Maddy Surie

Graduate Attributes

Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field. Attributes in italics apply to the Major, the others apply to the BCom core courses.

Knowledge

• Explain the importance and the role of Global Value Chains, and the contributions made by various commerce disciplines in delivering strategy, creating value and sustaining superior performance in those chains.
• Comprehend and critically apply foundational marketing theories, concepts, practical principles, and processes.

Skills

• Investigate and learn new concepts throughout their working lives.
• Evaluate and address the most important challenges facing global businesses.
• Synthesise relevant information from a variety of reputable sources in order to make sound strategic and tactical marketing decisions.
• Be self-reliant and capable of forming opinions that they can believe in, defend with logic and integrity, and gain support for.
• Make evidence-based decisions facilitated by obtaining, analysing and interpreting marketing data.
• Divide markets into segments and position products within the targeted segments.
• Evaluate the performance of marketing activities.
• Report on marketing activities to other stakeholders.

Values

• Identify the impact of strategic business decisions on the environment and society, including cultural values of all stakeholders.
• Explain the importance of conducting business to the highest standards of an ethical and professional framework.
• Evaluate relevant ethical and legal considerations in a balanced way for routine marketing tasks.
• Appreciate the responsibilities of organisations whose marketing activities impact the health and well-being of consumers, the natural environment, and society.