Bachelor of Commerce - Marketing Major
Course details
| NZQF Level | 7 |
|---|
About the course
How do we hear about products and services that help us live, work and play? Where do we get them, and how much should we pay? What makes one sound better than another? These are the questions answered by trained marketing professionals. Lincoln University’s Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.
This degree fosters the growth of basic analytical and professional skills upon which marketing depends. You’ll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.
How you’ll grow
- Nurture your knowledge of the ways products are designed, created, brought to market and then made famous.
- Learn what consumers want and don’t want, together with the new expectations of brands and their parent businesses.
- Investigate human purchase behaviour and how it applies to marketing.
- Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV.
Career opportunities
You’ll be a strong candidate for marketing roles in organisations of all sizes. Your opportunities will include Market Advisor, Brand Analyst, Marketing Manager, Sales Development or Sales Manager, Strategic Marketing Management, Event Marketer, Media Planner to name just a few.
> I focused on the marketing and economics courses. They’ve really helped me in my current role.
Maddy Surie
Bachelor of Commerce (Marketing major)
Upon successful completion of this degree programme, you will be awarded a Bachelor of Commerce with a Marketing major.
About the provider
Lincoln University is one of the eight government universities in New Zealand. Established in 1878, it is governed by the Lincoln University Council.
Based in Canterbury, in the South Island of New Zealand, Lincoln offers a unique experience, a perfect balance of student and academic life and a host of recreation activities around the region.
The institution is rated the 15th best small university in the world by the QS World University Rankings. It is home to a diverse group of nearly 4,500 students who come from more than 80 different countries around the world.
Lincoln graduates have a 6 percent higher employment rate than those from other New Zealand universities and the number of students graduating from Lincoln is higher than the national average.
Students can choose from a wide range of specialist courses from three faculties and one division – the Faculty of Agribusiness and Commerce; the Faculty of Agriculture and Life Sciences; the Faculty of Environment, Society and Design; and the University Studies and English Language Division.
Lincoln has dedicated itself towards undertaking meaningful research that makes a globally positive impact. Its sustainable approach and commitment towards handling climate change issues have attracted many postgraduate students studying at the institution.
The university also engages in other land-based research and hosts a range of research centres, including food research and innovation, land, environment and people, wildlife management and conservation, and soil and environmental research.
The university shares ties with leading organisations as well as research centres, which help students gain additional skills and knowledge through practical learning experiences.
The Lincoln University Students' Association (LUSA) is an active student body that governs a variety of clubs and organisations on campus.