Bachelor of Communication – BC

Ready to be future-proof? Study the skill every employer wants most: communication. Whether you want to influence change, build communities or create content that connects, a Massey Bachelor of Communication will open the door

As technology accelerates, automation and AI are transforming industries. But one thing is becoming clearer: human communication skills are rising in value, not declining. Organisations want people who can:

• translate complex ideas into meaningful stories
• build trust across cultures and communities
• navigate ethical challenges and power dynamics
• create content that connects, engages, and mobilises.

Why study communication at Massey?

We’re already #1 in Aotearoa in both QS and Shanghai rankings. For 2027, we’ve strengthened that leadership with a Bachelor of Communication refresh based on stakeholder insights, global benchmarks, bicultural expectations, digital transformation, and industry needs, while maintaining our signature blend of theory and practice.

Check out our 4 refreshed majors that blend industry know-how with critical and creative approaches to maintain our outstanding graduate employability rates.

Enrol in the Massey Bachelor of Communication today and turn your voice into influence, your ideas into action, and your future into something that truly matters.

Why Massey for Communication?

• Number 1 in NZ for Communication and Media Studies (QS, ShanghaiRanking)
• Globally ranked for Communication and Media Studies (QS top 150; ShanghaiRanking top 100)
• QS 5+ Star university for research, teaching, and employability
• Top-ranked faculty (#2 in the world for social justice communication research, and repeated top paper awards at leading Media and Communication Research conferences in areas such as sustainability communication, comedy, journalism, and more)
• Longest history of teaching journalism (60 years) and communication (50 years) in Aotearoa. This means we have the largest pool of graduates ready to host you for internship placements and welcome you to the workplace, and the greatest length of experience in our faculty.
• We are the only qualification in Australasia awarded Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) accreditation. ACEJMC is known as the ‘gold standard’ in journalism and communication education worldwide. It is rigorous, hard to obtain, and for you as a student, it ensures a thorough professional preparation, strong industry connections, high-quality academic leadership, robust research culture, and a degree recognised internationally by employers.
• Outstanding employer and graduate outcomes, unparalelled theory/practice integration, and strongly integrated bicultural commitment.

Insights

• Our 2025 Student Experience Survey results for this qualification noted excellent learning gains in written communication (89%), research skills (87%), and learning independently (87%).  The most frequently cited positive aspect of the Bachelor of Communication was the teaching and engagement of lecturers and tutors. Students commented positively on staff being approachable, passionate, supportive, and knowledgeable, with many singling out particular lecturers whose teaching significantly enhanced their learning experience and who “went above and beyond", were “genuinely caring", and “made learning engaging and relevant through real-world examples".
• The 2025 All-BC-Graduates Survey found that 96% of BC graduates have been employed since graduating and more than half of those have a current annual salary above NZD$90,000.
• The 2025 All-BC-Graduates Survey also found that a BC has benefits beyond employment, for example: “My listening and communication skills have not just helped in my work life but also my personal life", and “I feel I am a more capable advocate for others. It is also a qualification that gives me multiple future career pathways". More than half of respondents said their BC had helped them with creative thinking, innovating and problem solving.

Further study

You may consider moving on to postgraduate study once you have completed your degree. Our Master of Communication enables you to combine communication studies with a complementary discipline such as emergency management, environmental sociology, human resources and more.