Course details

Master of Marketing
NZQF Level 9

About the course

The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor’s degree.

In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, a strong foundation in marketing is crucial. The Master of Marketing equips you with the skills to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices that respond to domestic and global challenges.

With a focus on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights, the Master of Marketing prepares you to drive impactful strategies that resonate with audiences.

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Entry requirements

Minimum entry requirements

If you have New Zealand qualifications

  • Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

If you have qualifications from another country

International student entry requirements

English language requirements

  • IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

English language requirements

IELTS may be waived (at the discretion of the Programme Director)

  • For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
  • For a student who has lived and/or worked in an English speaking environment for 3 years

Contact us to find out more

Email [email protected]
Phone +64 9 921 9906

About the provider


University should feel like a place you belong – and a place that prepares you for what comes next.


In the heart of Auckland, one of the world’s most connected cities, you’ll study alongside people from more than 100 countries across three modern campuses. Different perspectives aren’t an add-on here – they’re part of everyday life.


Learning at AUT is hands-on from day one. You’ll work on real projects, tackle real challenges and learn how your knowledge holds up beyond the classroom. That’s how confidence grows – through experience, not theory alone.


Our programmes are shaped with industry and global partners, so what you’re learning stays relevant and grounded in the real world. It’s also why our graduates are in demand, in New Zealand and around the world.


If you’re looking for a university that backs your ambition, values who you are and helps you turn knowledge into action, you’ll fit in here.


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External links