New Zealand Diploma in Business (Marketing and Sales) (Level 5)

You can take on that marketing challenge!

Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!

Who is this for?

Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder, and provides a pathway to enter the second year of the Bachelor of Applied Management.

What you will learn

When you achieve this qualification, you will know how to:

• Analyse the operational impact of internal and external environments on a business entity to inform decision-making.
• Apply broad knowledge of the principles and current practices of operations, accounting, marketing/sales, human resources, and risk management, to support the performance of a business entity.
• Contribute operationally to innovation and organisational change in a business entity.
• Develop and maintain operational business relationships with stakeholders to support the performance of a business entity.
• Apply knowledge of te Tiriti o Waitangi to analyse how the resulting bi-cultural partnership can be applied to operational business activities and relationships.
• Apply professional and ethical practices with integrity, in accordance with the operational environmental, social and cultural requirements of the context, and apply personal and interpersonal skills to contribute to the achievement of business operational objectives.

You will also learn how to:

• Apply marketing and sales principles and processes, including consideration of the role of the entity’s brand.  
• Advise management on existing and emerging marketing and sales issues, based on secondary research.  
• Use existing technology, and show awareness of emerging technology, in a range of marketing contexts and/or delivery platforms.  
• Communicate persuasively and purposefully, using buyer decision-making process and negotiation, with customers and prospects to achieve marketing and sales outcomes.  
• Apply self-management and interpersonal skills for effective relationship management.

Courses in this programme

Compulsory courses

• BSNS5001 Organisations in an Aotearoa New Zealand Context
• BSNS5002 Business Environments
• BSNS5003 Business Functions
• BSNS5004 Change and Innovation

Marketing and Sales Strand

• BSNS5501 Introduction to Marketing
• BSNS5502 Buyer Behavior
• BSNS5503 Introduction to Digital Marketing
• BSNS5504 Sales and Relationship Management