Graduate Certificate in Event Management

The aim of the Graduate Certificate in Event Management is to provide students who already have a degree, or extensive applicable experience, with theoretical and applied knowledge in Event Management, which can be used in professional practice or further advanced study in this area.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

MGT622 Fundamentals of Project Management (15 credits)

On successful completion of this paper, students will be able to:

• Understand the basic principles and activities of project management.
• Demonstrate skills in the use of a common project management software system.
• Develop a project time-line plan.
• Estimate and schedule task times, resources required and costs.

MGT705 (MGT305) Advanced Event Management (15 credits)

Students will analyse events and develop an event concept through the planning and development stages, including the proposed marketing and management of it; they will critically evaluate the success or otherwise of an event and reflect on various elements of event management.

On successful completion of this paper, students will be able to:

• Apply a systematic approach to the research, design, planning, implementation, and evaluation of events and assess potential social, economic, and environmental impacts.
• Critically examine and apply the principles of marketing to the process of event production.
• Analyse strategies used to raise funds and generate event revenue, and apply techniques to manage the financial resources of an event.

Coordinate the logistical and operational details of an event and conduct an evaluation on the success of an event.

MGT721 Event Planning: Finance and Budgeting (15 credits)

Students will examine the financial management process for event planning; sourcing funds and securing financing and evaluating what event resources and activities are affordable, and developing income and expenditure budgets to ensure the viability and feasibility of events. 

On successful completion of this paper, students will be able to:

• Evaluate and document the financial management process for event planning.
• Develop budget methodologies for events.
• Create budgets for events and assess event feasibility.
• Critically examine event feasibility and revise budgets to create a financially viable event plan.

MGT722 Event Planning: Marketing and Promotion (15 credits)

This course is designed to provide students with the skills and knowledge to coordinate the marketing and promotion of events, utilising established marketing theories and practices to plan and create effective marketing and promotional strategies for events.

On successful completion of this paper, students will be able to:

• Compare and contrast the role of promotion and public relations in the marketing of events.
• Examine and address key marketing issues associated with event management.
• Critically analyse marketing and public relations techniques for specific events
• Assess event marketing needs and create detailed marketing and promotional strategies for events