Bachelor of Creative Media Production

Bachelor of Creative Media Production graduates will demonstrate: Knowledge and understanding - awareness of the richness and variety of different views within creative media industries acknowledging their contribution to the cultural identity of Aotearoa New Zealand - broad, critical understanding of the discourse, professional practices and production processes of digital and interactive media, and their contexts - understanding of the relationship between creative media production and audiences, clients, markets, users, consumers and participants Values and Attitudes - Intellectual curiosity and adaptably, willing to embrace new ideas and accommodate risk and uncertainty - Goals for intellectual and/or professional development Skills - Exploratory and transformative thinking, analytical, evaluative and synthesising skills and iterative processes to generate ideas, proposals, and transfer them into creative media production outcomes - Critical reflection and evaluation of their own and others creative media production work - Application of investigative and applied research strategies in the development of ideas and concepts for creative media outputs - Critically informed competence in the management and operation of creative media production technologies, procedures and processes - Technical excellence, intellectual and conceptual rigour in cross-media forms of production - Strong visual, oral and written communication skills - Effective, ethical, collegial and professional interactions with others, and appropriate leadership - Independence making autonomous decisions, managing workload and deadlines

With a tradition of academic excellence, Massey University is the nearest thing New Zealand has to a national university. It has nearly 18,000 students enrolled on three main campuses, with approximately 17,000 national and worldwide distance learning (extramural) students.