Bachelor of Design

The study of Design combines an understanding of human needs and desires, forming creative solutions, prototyping and developing artefacts and evaluating their impact and effectiveness in society. It comprises a well-balanced combination of analytical, technological and creative abilities.

Bachelor of Design (BDes) graduates are trained to use a variety of skills to operate in a wide range of social contexts using a diverse array of media. During your studies, you will develop a comprehensive understanding of Design and its role in the process of innovation.

The Bachelor of Design offers four majors:  Communication Design, Industrial Design, Interface Design, and Media Design.

As a BDes graduate you will have the capability to articulate effective design solutions in the contemporary technological context. You will have a solid understanding of design methods and theories together with advanced technical skills.

Training in Design is suitable for both school leavers as well as mature learners wishing to enhance their skills. Students within the programme develop knowledge in a broad range of industry standard software, while using the latest digital technology. Contact with the Design industry is encouraged, and students will have opportunities to interact with Design professionals during their study.

Students who graduate with a Design degree from Waikato have proven to be capable performers in the design industry.  In addition to career opportunities in Design, Waikato graduates have a broad range of options to choose from with further research in Design possible at graduate and postgraduate levels.

The University of Waikato, located in the central North Island cities of Hamilton and Tauranga, is an internationally recognised tertiary institution offering degree programmes designed to produce job-ready graduates. Each year, the University provides more than 2,000 industry placements and internship opportunities, believing its students benefit from the chance to put the theory they have learnt in classrooms, into practice in a real-world employment environment.

When students choose to study at waikato, they gain a globally recognised education. In 2019, the QS World University Rankings placed the University of Waikato 266th in the world, an improvement of 135 places in five years. The University is also in the top 5% of all globally ranked institutions for research impact, meaning their research is among some of the most influential in the world.