New Zealand Diploma in Business (Marketing and Sales) (Level 5)

You can take on that marketing challenge!

Always wanted to be that marketing guru but not sure of how to achieve the goal? Perhaps you are already in a marketing role and you want to confirm and build on your expertise, so you can take that next step. This qualification will help you achieve that goal and rise to the challenge, confident in the knowledge that you have the base skills to perform!

Who is this for?

Graduates of the Marketing and Sales qualification will have the skill to work in an entry level role within a sales and marketing team. You will gain the confidence and knowledge to take on the role of marketing assistant, junior account manager or sales representative. The qualification will provide a great first step on that career ladder.

What you will learn

• Gain a comprehensive understanding of marketing and sales principles - From the philosophy of marketing to market segmentation and branding, this qualification will provide you with the building blocks to start out on your marketing career with confidence and clarity. You will gain a thorough understanding of the principles behind successful marketing and sales techniques as well as their practical application within the workplace.

• Understand buyer behaviour - Yes, buyer behaviour is a science to be learnt and mastered! This qualification will equip you with the right tools to understand buyer decision making and the influences on buyer behaviour. Why do we do what we do and why do we make those brand buying decisions? All will be revealed in a way that enables you to apply the practice within your workplace or business entity.

• Awareness of market intelligence - The market research component is core to any sales business. It helps an organisation understand their consumer and the consumer decision making process so that marketing can be tweaked and fine-tuned to maximise sales. If you are working in sales and marketing, you do need to understand this science. This qualification will help you gain a sound awareness of the tools of market research and how to apply them within your business environment.

Courses in this programme

To gain a New Zealand Diploma in Business (Marketing and Sales) (Level 5) you are required to complete the following EIGHT courses.

Entry Requirements

Applicants must have:

• A minimum of 14 numeracy credits at level 1 or higher in Mathematics or Pangarau on the Directory of Assessment Standards; and

• Fifty credits at level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at level 2 or higher in English or Te Reo Māori; of which 4 credits must be in reading and 4 credits must be in writing; and

• The literacy credits will be selected from a schedule of approved achievement standards and unit standards found on the NZQA website at Literacy requirements for University Entrance.

• or equivalent to the above, or New Zealand University Entrance.

English requirements
All applicants must have a level of English sufficient to be able to study at this level. Those applicants for whom English is not a first language must have:

• An International English Language Testing System (IELTS) overall academic score of at least 6.0 issued within the last two years, with not less than 5.5 in any category; or

• A test of English as a Foreign Language (TOEFL) score of at least 60 in the computer-based test (with a writing score of 20), or at least 550 in the paper-based test (with an essay score of 5 TWE), issued in the last two years; or

• A qualification equivalent to the above; or

• Complete two years study at a New Zealand secondary school and achieve either NCEA Level 3 or New Zealand University Entrance or both.

Qualification gained

New Zealand Diploma in Business (Marketing and Sales) (Level 5)