Bachelor of Business (Marketing)
Course details
| NZQF Level | 7 |
|---|
About the course
If you want to develop specialist skills in marketing and gain valuable business skills our flexible and online Bachelor of Business (Marketing) degree is for you.
Availability
Our distance learning courses are offered throughout the year to help you fit study around your work and life commitments.
Courses are offered up to 12 times per year depending on demand and availability of academic staff.
Exact start dates are in the course information pages and in our Enrolment dates page:
Cost
- Course costs can be found on all course pages. The fees may increase annually.
- Qualification cost – to give you an idea of how much a qualification may cost in total over the duration of your studies, an approximate cost is provided for many of our qualifications. This is based on the required number of courses to complete the qualification and the average cost of those courses. It does not include annual administration fees, text books and course materials or external exam fees, and is subject to annual course fee increases.
Credits
Courses are assigned credits depending on how much time and effort is needed to complete their learning outcomes. In general, each credit represents approximately 10 hours of study time.
Delivery method
- Online – The course materials for online courses are delivered in an online format and all assignments are submitted online.
- Mixed – These courses are delivered using a mix of online and paper based course materials. This may include receiving paper course materials, submitting assignments online, or being required to participate in online forums and learning activities.
- Print Only - The course will be delivered using paper based courses materials, and assignments may need to be submitted in hard copy rather than online. This will depend on the course.
Whether courses are delivered online, on paper or a mixture of both, there may also be components such as workshops, noho marae, work experience and practicum to participate in. To find out what your course involves check the course information page.
EFTS
EFTS stands for equivalent full-time student. An EFTS is the study time required for each course and is used by the Tertiary Education Commission to decide if a course is part-time or full-time.
One year of full-time study is generally between 0.8 and 1.2 EFTS.
Level
You can tell how hard a course or qualification is by the level it is set at:
- Levels 1-4 are about the same as secondary school and basic trades training.
- Levels 5-7 are the same as university study.
Prerequisites
- Prerequisites are courses that must be completed before another course can be studied.
- Co-requisites are courses that can be studied at the same time as another course.
If a course has a specific prerequisite or co-requisite course, it will be listed on the course page under the title 'Prerequisites'. If no courses are listed, check the entry and other requirements under the qualification you are studying for. Some courses require you to have studied at a particular level prior to enrolling.
Student loans
Not all qualifications or students are eligible for student loans. You will need to meet criteria such as studying a minimum number of credits over a specific study period. It is up to you to apply for a student loan via StudyLink - Open Polytechnic does not do this for you.
Information about student loans and eligibility
Teaching weeks
Teaching weeks is the number of weeks that we teach a course. This differs from the enrolment period, which is based on the course start and end dates.
For example, a 20-week enrolment period will have 16 teaching weeks, followed by four weeks to accommodate marking, any extensions and reassessments, or exams.
Workload
The workload estimate given on a course page is calculated like this:
Number of credits x 10, divided by the number of teaching weeks for the course. The hours will be rounded up to nearest whole number.
Please note, this is a guide only. You may need more or less time for study, and you may also need to do more hours during assessment due dates or exams times.
- Level7
- Credits360
- Cost$16,020 NZ Domestic
Not including any course materials or external exam fees.
- Student loan
Available.
The online Bachelor of Business (Marketing) will provide you with the knowledge, skills and competencies geared to the practical realities of business. Covering a variety of marketing dimensions such as goods and services marketing, local and international marketing, consumer and business to business marketing, this programme has a strong problem solving focus. The Marketing Major integrates theory with practice through projects, case-studies, and reviews of practices and policies within organisations and industries.
When you achieve this qualification you will be able to
- apply marketing concepts to solve marketing problems and create value for the organisation and its stakeholders
- critically examine the legal implications of marketing activities and recommend responsible actions
- assess implications of consumer behaviour and impact of other environmental factors on marketing activities
- liaise effectively with other internal (organisational) functions and outside agencies, for example market research, advertising, and media agencies
- critically analyse the underlying theory and practice of marketing management
- prepare proposals and undertake marketing research projects to assist marketing decision making
- recommend suitable marketing communication strategies and use modern communication techniques to reach, attract, and retain customers
- prepare operational marketing plans and contribute towards strategic marketing planning
- analyse the challenges of contemporary marketing contexts and recommend suitable approaches to address them.
Career opportunities
Once you have graduated you may seek employment in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.
Maximum Programme Completion Time
To be awarded the qualification, the programme must be completed in no more than 9 years of first enrolment, unless there are exceptional circumstances.
About the provider
Open Polytechnic is New Zealand's leader in online and distance learning.
What’s our distance learning difference? It’s the almost 30,000 students who join us each year to study and achieve their career and personal goals.
It’s Open Polytechnic being New Zealand’s specialist distance learning provider for over 70 years.
All our students study by distance.
Distance learning is what we do.
Our programmes are designed exclusively for distance learning. Our online courses include a range of rich content to engage you – readings, videos, interactive elements, case studies, quizzes and activities, and forums.
Our academic staff are experts at teaching by distance learning. It’s what they do.
They will be with you every step of the way to encourage you, and ensure you understand the course content. They will help you gain the skills and knowledge you need, so that you can succeed.
If you need other support or help, we’ve got a range of people here for you.
With Open Polytechnic, you’re not alone.